Brand Concept
LOGOMARK CONCEPT
Our corporate brand logomark symbolizes a flame, which expresses the warm enthusiasm that each and every one of our employees puts into achieving our goal of “becoming a heat source, with a firm belief in the unlimited potential of people.” The first letter of copro, “C,” is used as a motif to form a stylized flame. The empty space within forms another letter from the copro name, “P,” which stands for “people” to express the fact that people are our highest priority. Thus, the logomark depicts a heat source that emits a flame of human enthusiasm. Furthermore, “P” also stands for “passion.” Taking on challenges with passion gives “people” (P) “power” (P), which serves as their driving force. So the torch symbolizes copro and all the people power and passion that drive the company.
- copro The first letter of copro, “C,” is stylized in the shape of a flame, to express the warm enthusiasm that each and every copro employee is expected to possess.
- The “P” shape at the center stands for “people,” “passion,” and “power,” because people who work with passion acquire power.
TAGLINE
Become a heat source, with a firm belief in the unlimited potential of people.
We aim aims to go beyond and go together.
The brand tagline embodies the idea that with a firm belief in the unlimited potential of people, we strive to become a heat source that ignites the flame of human passion to bring out people’s full potential.
BRAND COLOR
- copro Red
This color symbolizes the flame of passion that everyone who works at copro needs to possess, for achieving our goal of “becoming a heat source, with a firm belief in the unlimited potential of people.”
- Trust Blue
This color expresses excellent reliability backed by intelligence and thoughtfulness. It represents the readiness of copro-holdings to respond with integrity and with flaming passion.
ORIGIN
As a professional organization with high aspirations, we at copro will work together to address the demands and needs of society. All of the preparedness and determination that our clients expect from us is embedded in our company name.